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I strongly believe that a brand's personality can effectively distinguish their business from more conventional competitors within their category. There are lots of examples of startups that disrupted the market and built highly successful brands based on unexpected personality archetypes. Here are five of the best examples: Bumble – brand personality archetype: Innocent Bumble came on to a dating app scene ...
Background - I'm a solopreneur that works a 9-5 and have been working on a side business for 5 years. I started in one space and actually found some mild success - landed 2 customers within the first 4 months of launch. Unfortunately, COVID killed my business model so I pivoted slightly. Then pivoted again. Then a third time. And now I've found ...
There’s a lot of SaaS marketplaces where people publish apps, e.g. Atlassian, Gsuite, etc. Most of these products require a paid plan to unlock features; some even have an enterprise version, i.e. free/pro/enterprise. Without having access to these features, one can’t really test their app. As someone just starting out, one may not have ...

To compete or not?[IT, other]

Posted 1 year ago
Hey everyone. I have a question. Two friends of mine and I have been hatching a business idea since last summer. It is a SaaS application. We are convinced there is value in it and believe in it very much. We had been testing our service with different profiles for the last few months. Until yesterday, we were suddenly told ...
As many of you requested in my last post, I'm posting an update on this. Since last week, 1 project has been acquired: Zink.For people that missed my previous post: My co-founder and I have been building and launching new projects every other month for the last 2 years. However, due to time constraints, we cannot devote attention to all of ...
Just had a bit of a shock.Got a call from the CEO of a large marketing firm in my city, who has been running industry events that they invited me to.The rule of the event is "no dickheads" and that we have to be businesses that help early stage startups grow.This was my second time being invited ...
From what I've gathered SAAS writers are the most in demand and it's what I've seen most professional writers branch into.How do I break into the SAAS market? I'm super super into tech and I'm well educated on the subject. Unfortunately my degree isn't tech related. I'm majoring in Medical Research.I've been writing YouTube Scripts for the last 3 ...
I dont mean to offend anyone by calling any job pointless but , I saw a post on this sub of a guy wanting to quit his B2B SAAS job because of feeling it is pointless. Comments pointed out that most high paying jobs in the corporate world are similar , so I was wondering what are my options if I ...
For those of you who constantly see posts on here about not quitting your high paying job…at the end of the day it’s still “to each their own”. I currently work in the tech industry and make about $125k USD. For about a year now I’ve struggled with the fact that I genuinely think B2B SAAS ...
Hey, everyone. Just hoping for a bit of guidance on how I should handle a situation, any advice is greatly appreciated TL;DR at the bottom.Im in the US and started working for a SaaS company 1.5-2 years ago in a technical role. I got lucky because everyone in my role has at least a bachelors but I do ...